Zeno the Scene Stealer

If you like to be the center of attention, don’t stand next to Zeno.

It’s the interactivity that does it. People are engaged because they see an ad move that “shouldn’t move”, and they remember what they saw. (Studies show that Zeno ads have up to 5 times more message retention than conventional rear-lit signs.)

Ads can be approached from either direction—and they have even more impact when panels are linked in groups of two or more.

The possibilities for high impact Zeno ads are endless. Ideal for demonstrating new product functions and designs, this new medium is viewer driven – interactively communicating and creating a positive, lasting association between experience and product. Product rotations, colour choices and metamorphisis are just a few of the techniques that work extremely well in a Zeno panel. Creative content can be sourced from film, video or computer animation, including TV commercials.